With the development of several years, the overall background of new energy vehicle consumption has made good, and the acceptance of consumers is increasing. During the Lunar New Year, the traditional off-season car sales market in previous years, but uncharacteristically "prosperous" up this year. Thereof, the sales performance of new energy vehicles is particularly eye-catching.
According to the data of the CPCA, from January 1 to 15, 2023, Chinese passengers car market retail sales of 719,000 units, down 21% year-on-year and 11% compared to the same period last month. But in the overall quiet car market, new energy vehicles ushered in a "good start", to achieve the growth of sales against the trend. From January 1 to 15, 184,000 new energy passenger vehicles were sold in the national market, about 20 percent year on year.
In terms of reason the national policy orientation, the popularity of charging piles, unlimited purchase, increasingly mature technology and other factors make the sales of new energy vehicles open at the macro level. The price reduction blew the horn by Tesla at the beginning of the year gave an assist at the micro level. Domestic brands such as AITO, Xiaopeng and so on had a big price reduction before the Spring Festival, making "buying a car for the Spring Festival" the choice of many people.
The absolute high prosperity of the new energy vehicle market attracts more car enterprises to join battle. BYD and Tesla are the only two players in the "new energy" battle.
In 2022, BYD's sales of new energy vehicles returned to the top of the world. In 2023, Tesla offered a magic weapon of price reduction at the beginning of the year, and took a big step toward BYD's price range. In the fierce competition, can BYD successfully defend its title? A "Battle of the car Kings" officially started.
In the evening of January 30, BYD disclosed the performance forecast, it is expected to achieve a net profit of 16 billion to 17 billion in 2022, a year-on-year growth of 425.42% to 458.26%, the annual revenue is expected to exceed 420 billion. On Jan. 31, BYD closed up 1.35% at 285.8 per share, up more than 20% from Nov. 28.
Despite its rapid growth, BYD can not catch up with Tesla in terms of profitability yet .
According to Tesla's 10-K filing with the US Securities and Exchange Commission (SEC), Tesla's total revenue in 2022 was $81.462 billion, a 51% increase from the previous year. The Chinese market accounted for 22.27% of the total revenue of $18.145 billion. In 2021, it accounted for about 26% of the total revenue, and in 2020, the figure is 21%. In terms of growth, the Chinese market is also lagging behind the overall market.
But BYD has surged ahead of Tesla in terms of sales over the last year. In 2022, BYD sold 1,863,500 new energy vehicles, surpassing Tesla's 1.31 million vehicles and ranking first in the world.
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