中商情报网讯：显示驱动芯片集成了电阻、调节器、比较器和功率晶体管等部件，控制着显示面板的发光线性度、功率、电磁兼容等关键因素，是显示面板的主要控制元件之一。显示驱动芯片是显示面板产业链重要的一环，受益于整体产业链的持续发展，显示驱动芯片市场近年增速较为可观。China Business Intelligence Network: The display driver chip integrates resistance, regulator, comparator, power transistor and other components, controls the key factors of the display panel such as luminous linearity, power, electromagnetic compatibility, and is one of the main control elements of the display panel. Display drive chip is an important part of the display panel industry chain. Benefiting from the continuous development of the overall industry chain, the display drive chip market has seen considerable growth in recent years.

1、 Status quo of display driver chip industry

1. Display drive chip market size

With the continuous maturity of new technologies such as the Internet of Things, 5G communication, artificial intelligence, and big data, the industrial upgrading process of the main downstream manufacturing industries of integrated circuits such as consumer electronics, industrial control, automotive electronics, medical electronics, and intelligent manufacturing has accelerated, and the scale of China's display drive chip market has grown rapidly, from 11.83 billion yuan in 2017 to 45.29 billion yuan in 2021. In the second half of 2022, due to the sluggish demand for consumer electronic display driver chips such as mobile phones, the market size fell to about 36.82 billion yuan. In the future, with the growth of application demand in OLED field and vehicle field, the market size is expected to recover to 40.39 billion yuan.

数据来源：CINNO、中商产业研究院整理Data source: collated by CINNO and China Commercial Industry Research Institute

2. Display the shipment quantity of driver chip

With the acceleration of the development of emerging application fields such as AR/VR, Mini/Micro-LED display applications have accelerated the landing. Mini/Micro-LED inherits the advantages of OLED, and is more excellent in terms of small size, low power consumption, high color saturation, reaction speed, and longer service life than OLED. It can basically meet all technical requirements of AR/VR for micro display, and is expected to become the next generation of mainstream display technology. According to the data, China's display driver chip shipments will reach 4.66 billion in 2021, and it is estimated that China's display driver chip shipments will reach 5.09 billion in 2023.

3. Display the shipment volume of driver chip segment

From the perspective of segmentation, the display driver chip market can be divided into integrated chips and separated chips. The growth of integrated display driver chips mainly comes from the expansion of the market scope and the increase of the proportion of integrated AMOLED display driver chips, while the growth of separated display driver chips mainly comes from the increase of the penetration of TFT-LCD car display, notebook computers and 4K, 8K ultra-high definition TV. The data shows that in 2021, China's TFT-LCD display driver chip shipments will reach 3.75 billion, TDDI shipments will reach 670 million, and AMOLED display driver chip shipments will reach 230 million. It is estimated that the development potential of TFT-LCD display drive will be greater in 2023, and the shipment volume will reach 3.97 billion.

4. Downstream application of display driver chip

The terminal application market of display chip mainly includes smart wear, mobile phone, industrial control display, tablet computer, IT display, TV and business display. Among them, smart wearables, mobile phones, tablets and other market segments can be collectively referred to as the smart mobile terminal market. It is estimated that in 2023, the largest shipment of display driver chips in TV and business display applications will reach 2.53 billion; Next is the IT display field, with a shipment of 2.21 billion pieces.

2、 Display the status of driver chip enterprises

1. Global market competition pattern

At present, the global display driver chip industry has a high market concentration, with manufacturers in Taiwan, China and South Korea accounting for the vast majority of the market share, while the overall market share of display driver chip manufacturers in mainland China is low. According to CINNO data, Chichuang North, which has the highest shipment volume of display drive manufacturers in mainland China in 2021, accounted for about 4.0%.

2. Domestic market competition pattern

In the market competition pattern of China's display driver chip design manufacturers in 2021, Chichuang North accounted for 25.7% of the market, followed by Geke Micro accounting for 20.3%, and Easway accounting for 18%. At present, the localization rate of display drive chips in China is relatively low, but with the gradual transfer of global display panel production capacity to China and the increased demand for localization of the supply chain of head panel manufacturers represented by BOE, the future display chip industry has a broad space for localization substitution. The leading domestic display chip manufacturers are expected to take advantage of the opportunity to achieve rapid development, and the market share of Chinese display drive chip manufacturers is expected to be rapidly increased.

3. Business situation of domestic leading enterprises

Source: Sorted by the China Commercial Industry Research Institute

3、 Development prospect of display driver chip

1. National policies help the development of integrated circuit industry

Integrated circuit is a fundamental, leading and strategic industry related to national economic and social development. Especially in the context of the continuous fermentation of Sino-US trade friction, it has received strong support from the country. In recent years, the state has introduced a series of policies and regulations from the aspects of finance, taxation, technology and talents, which effectively promoted the sustainable development of the integrated circuit industry and is conducive to improving the sustainable competitiveness of China's integrated circuit industry.

2. Industrial technological innovation promotes the continuous expansion of application fields

In the field of panel display drive chip, with the technological innovation, the diversified and personalized consumption needs of consumers and merchants are increasing day by day. For example, in the aspect of smart phone display, consumers' requirements for image quality, screen shape and area tend to be refined and diversified. The complete machine manufacturers have also made technological breakthroughs in the directions of borderless display, underscreen fingerprint, curved screen, etc. The chip design enterprises need to continue to promote technological innovation including ultra-high smoothness, stability, contrast, screen proportion, etc., to meet the needs of consumers.

In the field of LED display driver chip, with the continuous reduction of the downstream LED display point spacing, the application field of LED display continues to expand. For example, the small spacing LED realizes the transformation of LED display from outdoor to indoor, the Mini LED is expected to achieve the transformation of LED display into home application, and Micro LED will focus on mobile phones, smart watches, AR/VR and other near-screen applications. The continuous expansion of the application field of LED display will bring broad market space for the development of the company's LED display driver chip.

3. The integrated circuit industry chain as a whole is becoming more mature and promoting the development of the industry

The center of global integrated circuit development is gradually shifting to Chinese Mainland. In 2021, the scale of China's integrated circuit industry will be 1045.8 billion yuan, accounting for more than 30% of the global market. Outstanding overseas chip design and R&D personnel continue to join enterprises in Chinese Mainland, improving the R&D strength of enterprises in Chinese Mainland. In the process of shifting the focus of the global integrated circuit industry, the introduction of advanced technology and excellent personnel has provided strong support for the rapid development of chip design enterprises in Chinese Mainland, and the panel factory that continues to expand its production scale has also provided a broad market foundation for chip design enterprises in Chinese Mainland.

For more information, please refer to the Research Report on the Market Prospect and Investment Opportunities of China's Display Driver Chip released by the China Commercial Industry Research Institute. At the same time, the China Commercial Industry Research Institute also provides services such as industry big data, industry intelligence, industry research report, industry white paper, business plan, feasibility study report, park industry planning, industry chain investment attraction map, industry investment attraction guide, industry chain investment attraction survey&promotion conference, etc